For Families
Turn brushing battles
into family wins
into family wins
Trusted by over 126 families during our school pilot.
The dentist-approved app that gets kids excited about brushing. Free for all families
Makes Brushing Fun
Built by NHS Dentists
See Progress Together
The Brushing Problem Parents Face
It's harder than it should be — and you're not alone.
Our recent survey of 100 parents in revealed:
- 1 in 3 children don't brush for a full 2 minutes
- 28% of children don't brush twice a day
- 21% of parents never supervise brushing at all
- Nearly half of parents say their child doesn't brush for long enough
- 1 in 5 parents say their child simply refuses to brush
- And while 72% of parents think their child knows how to brush…over 40% admit they're not sure if they're doing it properly
The Bigger Picture
#1 Cause of Hospital Admissions
Tooth decay remains #1 reason for hospital admissions in children aged 5-9
(OHID, 2024)
(OHID, 2024)
10.7%
of 3 year olds in England (whose parents gave consent for this survey) had experienced tooth decay.
23.7%
5 year old children in England in this survey had experience of dentinal decay.
3x
Children in deprived areas are 3x more likely to need extractions.
Sources:
PHE, 2021
OHID, 2024
What MDBuddy Does?
A full ecosystem designed by NHS dental professionals — to actually work for families. No cost, no catches.
Brushing App for Families
Brushing becomes something your child wants to do — not something you have to nag about.
- 2-minute music timer with animated guides
- Earn streaks by brushing twice a day
- Unlock badges, trophies and new character avatars
- Add custom rewards (e.g. "Trip to the park if you brush all week!")
- Parents see what works — kids feel proud doing it
In-School Dentist Visits*
- Basic dental screenings for children with no access to a dentist
- Fluoride varnish with consent
- Familiarity with dentists in a familiar school setting
- Designed to reduce fear and boost long-term attendance
*For participating schools and local authorities
School Brushing Dashboard*
- Tracks class brushing engagement
- Anonymised national leaderboards coming soon
- Secure logins, little setup and training needed
- And yes — it's fully GDPR-compliant
*For participating schools and local authorities
Privacy and Safeguarding
We take family data seriously.
- Fully GDPR-compliant with anonymised tracking
- All data stored in secure UK or EU-based systems
- Parents are in full control
- Safeguarding, SEN, Infection Control and Accessibility all embedded by design*
- Built by dentists. Reviewed by parents. Protected by default
*Ongoing SEN and Accessibility reiterations based on user feedback
Student Satisfaction
93%
of parents gave consent for fluoride application and dental assessments during our pilot.
97%
enjoyed the session
96%
learned something new
97%
will use the MDBuddy app
99%
will try to brush twice a day
Sources:
Public health England (2024)
BBC (2024)
"My daughter actually asks to brush now. No more bedtime battles."
Sarah
Parent from pilot programme
The image is for illustrative purposes only.
Ready to Start?
MDBuddy is completely free for families.
Just download, pick your brushing buddy and start building streaks!
✔ No sign-up needed
✔ No in-app purchases
✔ No ads
Want your school or local authority
to Partner with MDBuddy?
to Partner with MDBuddy?
Contact us at
school@mydentalbuddy.com