For Local Authorities and ICBs

Better oral health for every child.

Shifting childhood oral health from treatment to prevention, at a time when decay is high and dental access has never been harder. We work with families, schools, and local authorities to build healthy habits everywhere a child lives. Our app is free for every family, forever.

The My Dental Buddy Hub dashboard tracking participation across every settingMD Connect pipeline — the supervised brushing programme list view
The whole picture

Four parts of children's oral health, designed to work together.

Started at home, reinforced at school, carried by the workforce, held together by one clinical voice. Each part makes the others work harder.

One connected system
Tap a part to explore
What we do

Tooth decay is still the most common reason a child in England is admitted to hospital. In our most deprived communities, the numbers are not moving.

The system children grow up in was built to treat decay, not to stop it. We are changing where oral health lives: not in a single brush or a single school session, but in the everyday places a child already is. At home. In the classroom. In the hands of the adults who care for them.

Healthy habits hold when a child meets them everywhere and keeps meeting them. That is what we build, for families, for schools, and for the local authorities responsible for children's health.

At home · The app

Free for every family, forever.

Most brushing apps are a timer with a song. Ours is something a child chooses to come back to.

  • After every few brushes, a child earns a story that teaches one real thing.
  • Every brush unlocks a sticker and a new word.
  • The learning sits inside something a child wants to do anyway, which is the only way it sticks at five years old.

We made it free for the same reason school is free. A child's oral health should not depend on what their family can pay.

For you

Something genuinely useful to put in front of every family in your area, at no cost and no risk, that keeps working long after the school day ends.

Explore the free app →
The in-app brushing timer: brush along with Tito for the full two minutes the NHS recommends
In schools · The My Dental Buddy Hub

The system supervised brushing has never had.

Supervised toothbrushing programmes are hard to run well, and most providers do not help. The Hub is the system that keeps yours visible and manageable.

  • It holds every school in one place and tracks participation across every setting.
  • It prioritises the most deprived settings automatically.
  • It uses the same stage names councils report against, so your quarterly DHSC reporting is ready in minutes, not days.

The Hub is licensed by local authorities.

For you

A supervised brushing programme that is no longer invisible or unmanageable, but something you can oversee, report on, and stand behind.

See how the Hub works →
MD Connect pipeline board — supervised brushing programmes organised by stage
Across your area · Health programmes

When you want delivery, not only tools, we run it.

Our team is clinically trained, and every contract is shaped to the area it serves. We deliver three distinct programmes, commissioned under the headings you already use.

01

Supervised brushing programmes

Daily supervised brushing in schools and settings: the intervention itself, run end to end with the Hub behind it.

02

Oral health programmes

The broader contract, where supervised brushing sits alongside measures such as a fluoride varnish programme under one commissioned piece of work.

03

Oral health workforce training programmes

Train-the-trainer. We build lasting oral health capability into a setting's own staff: training a nurse in a care home to lead on oral health, so they change that home from the inside, long after we have left. This is the work that leaves capability behind rather than dependency.

Each programme is tailored to your area. If you would like to talk about what delivery could look like where you are, get in touch.

Talk to us about delivery →
For the workforce · The Content Hub

Free. No login, no sign-up.

Open, clinically sourced oral health resources, organised around the populations you are accountable for: looked-after children, care settings, marginalised communities, and the workforce itself.

It is the same clinical voice that runs through the app and the school sessions, and the resource backbone behind every workforce training programme we deliver. We built it because the professionals supporting the most vulnerable children rarely have oral health guidance written for their reality.

Children & familiesLooked-after childrenCare settingsMarginalised communitiesThe workforce

Open to everyone. Free to use.

Browse the Content Hub →
Proof from the ground

Built on what works in practice, not in theory.

As programmes run, we publish what happens, so you can see the difference each part of our work makes for a real local authority.

Map of the Oldham borough dotted with participating schools
Case study · Oldham Council, supervised brushing
168settings actively participating
71.2%actively brushing within one year
81.6%*for IMD 1 + 2

*Figures accurate as of June 2026.

A programme that had been dormant for years moved to 168 settings actively participating, run by a single programme manager, with 71.2% actively brushing within one year and 81.6% of the most deprived (IMD 1-2) settings now taking part. Quarterly DHSC reporting that once took days is done in minutes.

“My Dental Buddy Hub has been a major contributor to this progress and an asset to us as commissioners, by improving and streamlining our data reporting capabilities.”Oldham Council, Public Health Team
Read the Oldham case study →

More case studies, covering different parts of our work, are on the way.

Inside the free app

What a child actually sees.

The same app, free for every family in your area, built by NHS dentists, with the learning hidden inside something children come back to.

Smile Street — a world children look forward to brushing in
A world to explore
Guided two-minute brushing timer with zone prompts
Two-minute guided brushing
A new word revealed after brushing
A new word every brush
A short story teaching one real oral-health idea
Stories that teach
Trophy room tracking brushes, stickers and progress
Rewards that build the habit
Parent brushing calendar showing days brushed over the month
Parents see every brush

A different idea of what oral health can be.

For as long as anyone can remember, children's oral health has meant waiting for decay, then treating it. We think that is the wrong way round. So we build the alternative: prevention embedded in the places children already live, reaching them early and often enough to change the habit for good.

You might want one part of this, or all of it. In time, we hope you want all of it, not for what it returns, but for what it is worth to the children in your communities.

Start a conversation.

There is a free app you can recommend to every family in your area today. If you would like to talk about supervised brushing, an oral health programme, or workforce training where you are, we would like to hear from you.

Free app, forever · NHS-dentist founded

Ready for easier mornings and bedtimes?

Download the free app and make brushing a habit your whole family can stick to.

My Dental Buddy Hub | The complete platform for supervised brushing | My Dental Buddy