Private by Design
We built privacy into every feature from day one—not as an afterthought.
Protecting your child's privacy
Built by NHS dentists with privacy-by-design:
no ads, no tracking, no exploitation.
ICO reg ZB894415
UK-based encrypted storage
Pseudonymised data
GDPR/DPIA-ready
Privacy Features
No Ads. No Tracking.
We don't sell or share your information. Ever. No dark patterns, no exploitation.
Pseudonymised & Encrypted
All data pseudonymised and encrypted at rest. UK-based servers only.
Parents in Control
Rewards and reminders are set by you, not us. You own your child's data.
Professional Standards
GDC-registered clinicians, enhanced DBS checks, safeguarding policies in place.
What schools see
(and don't see)
What we provide to schools:
Aggregate class engagement (e.g., “83% of Year 1 brushed this week”)
Cohort trends and progress over time
Exportable EYFS evidence reports
Anonymised leaderboard rankings (opt-in only)
What schools NEVER see:
Individual child's brushing data
Parent contact information
Family app activity outside of school context
Family app activity outside of school context
Documentation for schools and authorities
Full DPIA (Data Protection Impact Assessment)
GDPR compliance statement
Information sharing agreement templates
Parent consent form templates
Frequently Asked Questions
We collect only what's necessary: child's first name, age, school (if applicable), brushing times, and app engagement. No full names, no addresses, no payment information.
Only you (the parent/guardian). Schools see only aggregate class data. We never sell or share individual data with third parties.
Active account data is retained while you use the app. Inactive accounts are deleted after 12 months. You can request deletion anytime.
Yes, instantly. Go to Settings > Privacy > Delete Account. All data is permanently removed within 30 days.
Yes. We're ICO-registered (ZB894415), UK-based, GDPR-compliant, and provide full DPIA documentation for schools and authorities.